The origin of the name "CASMINE" is from the Japanese word for the flower "baby's breath" (kasumiso). All of our designs are inspired by the image of baby's breath.

Usually baby's breath is not the major flower in a bouquet. It enhances the other flowers. Alone, baby's breath doesn't attract a lot of attention. But, combined with strong, beautiful other flowers, it brings out their overall beauty. In the same way, our "CASMINE" jewelry enhances a woman's beauty. This concept of baby's breath has taught us what the real purpose of jewelry is. Current jewelry has forgotten the purpose of its existence. Most other kinds of jewelry tries to focus your attention only on the jewelry, ignoring the person wearing it. Our jewelry hopes to compliment a woman and bring out her natural beauty.